Video paper magazines

Bumped from August:

Interesting development. I would have liked to see a picture or two of how the final production magazine will look. Am also interested in how thick the total product package is, how long the batteries will last as well as what the total play/replay time is for the batteries. Are they using LiPo batteries? Will the inclusion of this sort of "ad" result in more difficult disposal issues due to the metals and other chemicals that would now be in the magazine?

Updated to include link showing video of the ad (for those that did not see it in person)...